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Rob

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Cadillac Turns To A 28-Year-Old To Reinvent The 'Standard Of The World'

By: Dan Slater
Fast Company
January 9, 2012


To break from its past, Caddy turned to someone who is different in every way.

The woman in my passenger seat says to kill the engine and restart it. I do, igniting a deep humming gurgle that crescendos, enveloping us in the reverberating neigh of 556 supercharged horses. The dials go green. The needles flutter past the redline. My audio-somatosensory experience has been fine-tuned to elicit maximum dopamine release, to provide an experience so radically unique that I might see an ancient thing in a modern light--even something as fossilized as the 110-year-old "Standard of the World," that old floaty boat, the Cadillac.

Full Story: Cadillac Turns To A 28-Year-Old To Reinvent The 'Standard Of The World' | Fast Company
 

Tuna

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Thanks for the link to this article - good read!
 

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