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News: Cadillac plans to rest its laurels in logo redesign

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Staff member
Nov 3, 2011
New Hampshire
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Cadillac plans to rest its laurels in logo redesign

Jens Meiners
Mike Colias
Automotive News
July 23, 2013 - 11:32 am ET


Cadillac is working on the first major change to its logo in more than a decade, pruning away the classic laurel wreaths that surround its crest, several sources told Automotive News.

The modified emblem is likely to appear on a concept vehicle that Cadillac plans to show next month at the Pebble Beach Concours d'Elegance in California. The redesigned badge would appear on production cars no earlier than the 2015 model year, and the plans could change, the sources said.

A Cadillac spokesman confirmed the plans to show a concept at Pebble Beach next month but declined to comment on a badge redesign.

Full Story: http://www.autonews.com/article/20130723/RETAIL03/130729973#ixzz2Ztoa3Z1Q


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