Cadillac Opens a State of the Art Brand Experience Center in New York

CTS-V, CT6, and XT5 vehicles will be stationed on the runway inside. Copyright Gensler

Cadillac Opens “Cadillac House – New York”


GM Press Release

Daring has a new home. Cadillac today announced plans to launch Cadillac House, a physical manifestation of the brand’s cultural world, located on the ground floor of the company’s global headquarters in New York City. This 12,000 square foot permanent space will open to the public June 2, 2016 and will serve as a rotating location for events, vehicle exhibitions and collaborative partnerships with pioneering organizations, such as the Council of Fashion Designers of America (CFDA) and Visionaire.

Visitors will encounter an ever-evolving look inside the brand, anchored in the exploration of a wide spectrum of talents, industries and enterprises. From concerts to interactive art installations to fashion retail space, Cadillac House is designed as a meeting place where innovators, creators and the curious can find inspiration – and one another.

“Cadillac has built its nearly 114-year history by being at the forefront of automotive design, technology and style,” said Uwe Ellinghaus, Cadillac Chief Marketing Officer. “With Cadillac House, we have an exciting opportunity to bring to life the brand’s unique passion and perspective for beyond the automotive space.”

The space will be home to several always-on partnerships and programs that will continue to evolve throughout the year, delivering interactive experiences for consumers.

  • VISIONAIRE – Energetic and elemental themes will be brought to life through a partnership with art and culture magazine, Visionaire, which will challenge the conventional art gallery experience by creating an interactive installation.  A new exhibition will be installed every quarter, and will feature large-scale, visually arresting artwork and multi-sensory, perceptive-altering light installations.
  • CFDA RETAIL LAB – Cadillac House will also be home to the Retail Lab, a concept developed by the CFDA in partnership with Cadillac. Retail Lab is an innovative mentoring and merchandising program for designers driving the fashion industry forward. Participants will be selected through a competitive application process and have an opportunity to gain real-world business experience through the custom retail store. The Retail Lab store will open in early July with inaugural designer Timo Weiland.
  • JOE COFFEE – Cadillac’s commitment as a positive and responsible neighbor will be reflected in a partnership with New York-based Joe Coffee.  The local specialty coffeehouse will be opening a café within the Cadillac House to provide visitors with delicious beverages, pastries and other treats.

“We are excited to partner with Cadillac.  We feel that both Cadillac and Visionaire strive for history-making design and we both push the boundaries of what is possible” said James Kaliardos of Visionaire.  Co-founder Cecilia Dean adds, “The opportunity to have a space within Cadillac House is a thrilling opportunity for us to connect with a larger audience and to experiment with new mediums and technology.”

As home to The CFDA and Cadillac Retail Lab, the space will be a multi-disciplinary haven for top-tier design talent to bring to life their vision of a brick-and-mortar boutique experience.

“The CFDA is excited to extend its partnership with Cadillac through Retail Lab and to be part in the launch of Cadillac House,” said Steven Kolb, President and CEO of the CFDA. “By merging fashion, art, design and automotive, Cadillac House will be a new, dynamic destination in Hudson Square.”

Cadillac House is designed by global design firm Gensler. Cadillac House will be located at 330 Hudson St. and open to the public from 7am to 7pm ET Monday through Friday and 10am to 7pm Saturday and Sunday.



Cadillac has been a leading luxury auto brand since 1902. Today Cadillac is growing globally, driven by an expanding product portfolio featuring distinctive design and technology. More information on Cadillac appears at Cadillac’s media website with information, images and video can be found at


Visionaire creates, concepts, curates, and produces art multiples, events, public art installations, film, branded content, and publications. Visionaire focuses on the cross-pollination of art, fashion, film, and contemporary culture as a tool to communicate unique experiences to viewers and visitors, across multiple platforms, in physical spaces and online. In 2016, Visionaire celebrates it’s 25th year and continues on its path to ground-breaking creativity.


The Council of Fashion Designers of America, Inc, (CFDA) was founded in 1962 and aims to strengthen the impact of American Fashion in the global economy. In addition to hosting the CFDA Fashion Awards, the organization owns the Fashion Calendar and stages the bi-annual New York Fashion Week: Men’s. Other initiatives include the CFDA {Fashion Incubator} and the CFDA/Vogue Fashion Fund as well as several Scholarship and charitable programs. For more information, please visit,,,, and


Joe is a family owned coffee roasting company and group of coffee bars. Started in Greenwich Village in 2003, Joe has expanded into 12 retail locations in Manhattan and two in Philadelphia. For more information, please visit

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