Welcome to the Cadillac V-Series Forums!

News: ATS, Cadillac's 3-series fighter, hits pricing hurdle

General News Post


Staff member
Nov 3, 2011
New Hampshire
V-Series Cadillac(s)?
Not Yet!
ATS, Cadillac's 3-series fighter, hits pricing hurdle

Mike Colias
Automotive News
August 5, 2013 - 12:01 am ET

DETROIT -- When General Motors launched the Cadillac ATS nearly a year ago, executives sent a bold message by pricing the newcomer in the same territory as BMW's 3 series, long the compact-luxury segment's top seller.

But at the dealership, the ATS hasn't commanded 3-series prices, research data show. Through the first six months of the year, the average transaction price on the ATS was $39,459, vs. $44,764 for the 3 series, according to Edmunds.com. The ATS had heavier incentives, too: $4,088 per unit, vs. $3,555 for the 3 series.

The pricing gap underscores the challenge facing Cadillac as it tries to compete head to head with BMW and other German luxury rivals, which have greater scale to invest in broader lineups that command higher prices.

Full Story: http://www.autonews.com/article/20130805/RETAIL/308059983#ixzz2b5djJiom

Win 2 Supercharged Cadillacs!

Win both supercharged Cadillac Vs!

Supporting Vendors

Delaware Cadillac

Exhibitions of Speed

Signature Wheels

Taput Tunning LLC

V-Series Marketplace

Advertise with the Cadillac V-Net!

Torque Shop

Our Partners

Top Bottom