- Apr 1, 2016
- Nashua, New Hampshire
[FONT="]With Summer Retail, the 2017 ATS Power Play, and the anticipated “Accelerate Your Day” ATS in-dealership test drive program, Carbon Black Package adds another opportunity to drive additional excitement around ATS and ATS-V (not to mention CTS). The MY17 Carbon Black Package follows up the MY16 Black Chrome Package and further develops the sporty, athletic, fun to drive positioning for Cadillac in the ruthless Lux 3 sales segment. These packages give Cadillac an opportunity to reach younger, enthusiastic shoppers seeking sporty designs and provides an opportunity to get consumers excited and focused on ATS, which for MY17 continues as the fastest, most powerful Turbo-4 car in its class. Please see attached for the product details (with images) on the Carbon Black Package.