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GM Press Release: The 2026 Cadillac Lyriq Gets a V-Series Badge

Official press release by General Motors.

Rob

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Cadillac confirms first electric SUV to earn V-Series badge — the 2026 LYRIQ-V​


2024-10-29

2026-cadillac-lyriq-v-1.jpg

Front 3/4 view of the 2026 LYRIQ-V in Magnus Metal Frost. Preproduction model shown. Actual production model will vary. Magnus Metal Frost exterior color is extremely limited and late availability.

Cadillac has confirmed the first electric SUV to earn the V-Series badge: the 2026 LYRIQ-V.

Launching early next year, LYRIQ-V pushes the performance pedigree of the V-Series sub-brand to new heights. We will offer LYRIQ-V in select markets around the world in both left-hand-drive and right-hand-drive, including the U.S., Canada, Australia, and New Zealand. More markets will be announced at a later date.

“The LYRIQ-V is a truly remarkable representation of the luxury, performance and innovation prowess that are the foundations of the Cadillac brand,” said John Roth, vice president, Global Cadillac. “The Cadillac portfolio is even greater with our newest addition.”


V-Series, which celebrated its 20th anniversary this year, is Cadillac’s performance sub-brand and serves as a benchmark for performance and innovation for General Motors. In the EV era, V-Series vehicles will be characterized by their exceptional performance, instantaneous acceleration, competitive range, and standard all-wheel drive.

2026-cadillac-lyriq-v-2.jpg

Rear 3/4 view of the 2026 LYRIQ-V in Magnus Metal Frost. Preproduction model shown. Actual production model will vary. Magnus Metal Frost exterior color is extremely limited and late availability.

General Motors (NYSE:GM) is driving the future of transportation, leveraging advanced technology to build safer, smarter, and lower emission cars, trucks, and SUVs. GM's Buick, Cadillac, Chevrolet, and GMC brands offer a broad portfolio of innovative gasoline-powered vehicles and the industry's widest range of EVs, as we move to an all-electric future. Learn more at GM.com.
 
How uninspiring.

I don't see how GM think this is going to move the needle on sales in a market saturated with EVs.
 

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