Cadillac Global Sales Increase More than 20% for 4th Consecutive Month


  • New XT5 Crossover tops 10,000 mark for the month
  • Average U.S. transaction prices top $53,000


Cadillac sold 28,239 vehicles globally in October, an increase of 21.2 percent from the same month a year ago. This is the fifth consecutive month of double-digit percentage increases for Cadillac, the last four of which have topped 20 percent.

The brand’s top-selling product line, the new XT5 luxury crossover, sold 10,282 units in October, the highest since its launch earlier this year. Sales of the ATS sport sedan and coupe totaled 6,000 for the month, an increase of 9.8 percent globally. The XTS sedan saw a jump of 29.5 percent.

Cadillac sales in China skyrocketed in October, increasing 117.2 percent. For the year to date, the brand has grown sales 43 percent in China and 8.2 percent globally.

In the U.S., total sales contracted 9.4 percent impacted by an 18 percent decline in fleet deliveries while the brand continued to earn higher transaction prices from buyers. For the year to date, Cadillac average transaction prices topped $53,000 per unit (according to J.D. Power Information Network) an increase of nearly $2,000 — and ranked second in the industry among full-line luxury brands.

“Cadillac’s product substance is driving consistent global growth, not only in sales volume but also in terms of brand prestige,” said Cadillac President Johan de Nysschen. “The new products launched this year continue to gain momentum as we elevate all aspects of our business to a more premium position globally.”

Cadillac sales in key regions appear in the table below.

GLOBAL SALES BY PRODUCT LINE
Oct-16
Oct-15
% Change
YTD-16
YTD-15
% Change
ATS
6,000
5,463
9.8
49,005
48,935
0.1
CTS
1,297
1,880
(31.0)
15,823
18,496
(14.5)
XTS
4,639
3,582
29.5
43,514
38,801
12.1
CT6
1,917
NEW
10,856
NEW
SRX
195
8,494
(97.7)
37,506
81,802
(54.2)
XT5
10,282
NEW
47,719
NEW
Escalade
3,903
3,797
2.8
35,542
33,417
6.4
ELR
6
82
(92.7)
541
847
(36.1)
Other
3
-
3
18
(83.3)
Total
28,239
23,301
21.2
240,509
222,320
8.2
SALES BY REGION
Oct-16
Oct-15
% Change
YTD-16
YTD-15
% Change
United States
13,948
15,391
(9.4)
133,234
141,090
(5.6)
China*
12,502
5,757
117.2
89,530
62,630
43
Canada
967
1,162
(16.8)
9,718
10,094
(3.7)
Middle East
343
505
(32.1)
3,385
4,306
(21.4)
Mexico
149
177
(15.8)
1,441
1,473
(2.2)
EU- Russia**
173
193
(11.6)
1,645
1,254
31.2
South Korea
115
60
91.7
842
639
31.8
ROW
42
56
(25)
704
834
(15.6)
Total
28,239
23,301
21.2
240,509
222,320
8.2

*China retail sales
**Europe sales do not include Chevrolet Corvette and Camaro (which are offered in some European Cadillac dealerships.)