Cadillac ATS Drives U.S. Sales, Market Share Growth

Brand sees highest January retail sales in 23 years

2013-02-01

DETROIT – Driven by the new ATS sport sedan, the North American Car of the Year, Cadillac U.S. sales increased 47 percent in January. Growing demand by individual buyers made January the best month for Cadillac domestic retail sales in 23 years.

Cadillac estimates that it gained approximately three percentage points of share in the U.S. luxury market in January, more than any major luxury brand.

“The award-winning ATS and the consistently strong SRX crossover drove a surge in demand this month,” said Chase Hawkins, vice president of Cadillac sales. “When you look inside the numbers, we’re even more encouraged to see our products building momentum, drawing new luxury consumers and expanding our brand.”

Ninety-four percent of Cadillac sales in January were retail, the highest since 1990. Growth was strong in the crucial East and West coast markets. Retail sales increased 41 percent in California and 42 percent in New York.

The new ATS gained on its European rivals in January. Market share in its segment nearly doubled in January compared to the previous month, to an estimated 12.5 percent.

ATS has a crucial goal of attracting new buyers to Cadillac. In January, 56 percent of ATS buyers came from competitors, or did not trade in any other car. One-fifth of ATS buyers are under the age of 35, twice the rate of Cadillac in general.

SRX had its best January ever, gaining more than four points of market share to claim the No. 2 position among midsize luxury crossovers and SUVs. The 2013 model year SRX included design and technology updates inside and out, helping drive strong consumer demand.

Cadillac has been a leading luxury auto brand since 1902. In recent years, Cadillac has engineered a historic renaissance led by artful engineering and advanced technology.