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  1. #1
    Site Administrator Rob's Avatar
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    Default Can Cadillac really take on BMW's 3 Series?

    Interesting editorial:

    The chase begins.

    By Peter M. De Lorenzo
    The AutoExtremist.com
    (Posted 6/26, 12:00 p.m.)


    Detroit. In the not too distant future, Cadillac is going to come out swinging with an ad campaign for the new ATS, the luxury brands point-blank answer to the vaunted BMW 3 Series. Cadillac and GM executives have been very blunt in their stated mission with the ATS, in that theyre not only going after the BMWs image spear carrier, they expect that the ATS will meet or exceed the 3 Series in every measure.

    A tall order indeed.

    First of all, lets review the target that Cadillac is going after with its ATS. The BMW 3 Series isnt just BMWs bread and butter - its the machine that has defined the sports sedan segment since 1975.

    Everything BMW stands for is embodied in the spirit and the execution of the 3 Series: The disciplined adherence to the art and function of driving, the superb chassis dynamics, the faultless execution, these are all hallmarks of what made BMW great way back when and what still make it great at least for the most part today.

    To take it further, the 3 Series has defined BMW as much as it has defined the segment. And the fact that BMW has managed to display a relentless level of focused consistency with the 3 Series over time has made the company the envy of product development people throughout the industry for years.

    Full Story: THE*AUTOEXTREMIST - Rants - Autoextremist.com ~ the bare-knuckled, unvarnished, high octane truth...

    What do you think? Can Cadillac finally knock BMW off its pedestal?
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    Supporting Vendors / Dealers - Advertising Information

  2. #2
    Senior Member Tuna's Avatar
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    '11 V Wagon, ( '13 427 Vette & '14 ATS)

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    GM Media has an article on the ATS also at: Cadillac ATS
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