Shortly after the 2016 Cadillac ATS-V Coupe and Sedan models were unveiled at the Los Angeles Auto Show, Cadillac President, Johan de Nysschen, sat down with USA Today to discuss the direction that the company was heading in. During that discussion: de Nysschen announced that the 2016 Cadillac ATS-V price would start at $63,000.

Given Cadillac's desire to go head-to-head with BMW's M3 and M4 models, which start at $62,000 and $64,200 respectively, it looks like Cadillac has set their pricing structure dead on!